The Primer Wireframe UI Kit

Part of Finsweet's new Client-first wireframe kit series

About John

Hi, I'm John Gilbert

I'm a Digital Production Expert specializing in content creation and global marketing campaign management for industry-leading video game companies. I engage with C-level executive leaders to align complex products and services with business targets. I'm a dynamic communicator who continuously innovates to find growth opportunities and exceed marketing objectives. I'm recognized as an influential team leader and trusted advisor who fosters collaboration, efficiency and productivity.

Creative Marketing Content ▪ Video Production ▪ Photography ▪ Graphic Design ▪ Sound Design ▪ Digital Marketing Strategy

How I Bring You Success

Content
Production

Manage the end-to-end creative process for marketing content, including online streams, Launch and Update trailers, Developer Diaries, on-air personality discussions and breakdowns, Coming Soon trailers, and presentations to licensers.

Digital
Creative

Innovative content to showcase games and products for investors, pitches, milestone deliverables, other high-priority needs.

Team
Collaborator

Establish strong external and interdepartmental communications to properly manage production and marketing interests with investor goals in mind.

Workflow
Organizer

Increase productivity by establishing milestone objectives, leading pre-mortems to establish premeditated project outcomes, setting goals, and managing asset libraries.

Career Journey

Personal Bio

I began my career in game development as a Screenshot Artist at Warner Bros. in 2010. In 2011 I was promoted to Audio Production Assistant, working with the audio development team to ship two successful expansion packs. Learning quickly, I became an Associate Audio Designer in 2012, and continued to polish my design skills while working on AAA titles such as The Lord of the Rings Online®, Dungeons and Dragons Online®, and DC Comics Infinite Crisis.

In 2014 I traveled through New Zealand for a year, where I found a passion for bird watching and recording. In 2015 I brought that passion to Seattle, where I began volunteering and freelancing with local environmental non-profits to shoot video, take photos, and produce educational content. In my spare time, I enjoyed creating shorts about nature and the great outdoors as I explored Puget Sound’s parks, mountains, and ferry ports.

I relocated to New England in 2019, jumping on board with Bit Fry Game Studios as Senior Marketing Producer. We enthusiastically launched Bit Fry’s first-ever title Ultimate Rivals™: The Rink in late 2019 on Apple Arcade, followed by our second release, Ultimate Rivals™: The Court in 2021. We then ported our titles to Steam in a Beta capacity at the end of that year.

In early 2022 I joined the renowned game studio Giant Squid. There I lead the creative marketing campaigns of award-winning titles such as ABZÛ and The Pathless. I'm excited to foster family-friendly spaces for our fans to gather and celebrate their experiences along the way. As I work to move our latest title to console, and ramp up for the next big thing, I’m still taking time to stop and listen to the birds.

Product Launches

2021
Ultimate Rivals™: The Court
2019
Ultimate Rivals™: The Rink
2013
The Lord of the Rings Online™: Helm’s Deep™
2013
Dungeons & Dragons Online®: The Shadowfell Conspiracy™
2012
Chivalry: Medieval Warfare™
2012
The Lord of the Rings Online™: Riders of Rohan™
2012
Dungeons & Dragons Online®: Menace of the Underdark™
2011
The Lord of the Rings Online™: Rise of Isengard™
2010
The Lord of the Rings Online™: Free-to-Play

Published Content & Creative Endeavors

Don't miss these examples of my marketing experience including some of my featured video game trailers. My screenshots have been shared in print and on the web around the world. Also check out samples of my sound design and some of the wildlife photography I use to keep my skills sharp while off the clock.

Screenshots
Screenshots
Game Trailers
Game Trailers
Photography
Photography
Digital Art
Digital Art
Sound Design
Sound Design
Social Media Content
Social Media Content